SMO is the practice of optimizing your social media profiles and content to maximize engagement, reach, and brand awareness. It includes:

• Optimizing profiles with keywords, links, and branding.
• Creating shareable content that encourages interaction.
• Using hashtags & keywords for discoverability.
• Enhancing user engagement by responding to comments/messages.

What is SMM (Social Media Marketing)?

SMM refers to the paid and organic marketing efforts used to promote a brand on social media platforms. It involves:

• Running paid ads on platforms like Facebook, Instagram, and LinkedIn.
• Content promotion through sponsored posts.
• Influencer marketing to boost credibility.
• Analytics & ROI tracking to measure campaign success.

Would you like me to add SMO & SMM details to your current document? 😊