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Course Description
Turn data into powerful marketing decisions with our Analytics & Reporting course. Learn how to collect, interpret, and visualize data using industry-leading tools like Google Analytics 4, Google Data Studio, Meta Business Suite, and Excel.
This course helps you understand how to track performance, measure ROI, and make data-driven marketing decisions. You’ll explore key metrics from SEO, social media, ads, and email campaigns — learning how to convert numbers into insights that improve strategy and business growth.
What You’ll Learn:
- Fundamentals of digital analytics and metrics
- Setting up and using Google Analytics 4
- Tracking and interpreting campaign performance
- Creating visual dashboards and custom reports
- Measuring ROI and optimizing marketing strategies
Who Should Enroll:
Perfect for digital marketers, analysts, entrepreneurs, and students who want to master marketing performance measurement.
Outcome:
By the end of this course, you’ll be able to analyze data confidently, create professional reports, and make informed decisions that drive online success.
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Lessons: